Company

In October 2011, Dan Houser told Famitsu that Rockstar Games was intentionally avoiding developing games in the first-person shooter genre, because it is “in [their] DNA to avoid doing what other companies are doing. […] [T]he goalpoint of Rockstar [Games] is to have the players really feel what [they are] trying to do.” Houser went on to say “Our games up to now have been different from any genre that existed at the time; we made new genres by ourselves with games like the GTA series. We didn’t rely on testimonials in a business textbook to do what we’ve done. […] If we make the sort of games we want to play, then we believe people are going to buy them.”

The company has been involved with charitable work ranging from supporting Movember, offering appearances in games as a raffle prize, and charity live streams.